Well, in a nut-shell - because it is easier.
Let's face it, product creation is not easy no matter what people
might say.
You either need to do your own research, writing, web design,
graphics, and anything else you need. (If you are trying to do it
on a budget)
The other way is to outsource some or all of it. That costs money.
Quite a bit of money.
Then come the private label rights products. Here are some
advantages:
The cost to purchase the product is much cheaper.
It usually includes a web page.
No product development costs
No web design costs.
There are many more.
Those are the positive things about traditional PLR products. There
are some not so good things about them too.
We'll talk about that in our next lesson in a couple of days.
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