If you have a newsletter or knowledge you wish to share with others, you might think about making your own ebook.
First of all, for those who might not know, an ebook is electronic publication that people can download as one file and later read, just like a book on their own computer.
There are some standards for making ebooks. I think that two most popular types of ebooks are ebooks with an exe extension and with a pdf extension. I've made my ebook in exe format.
Why should you make your own ebook?
First of all, an ebook will represent you as an expert in your field. Therefore, people will start to trust what you have to say to them.
When you promote your ebook you will obtain some important benefits. For example, advertising. Now, you can sell ad space in your ebook, or you can swap links with others. In both cases you will get a significant benefit.
In the first case you will get some money, in the second case you will have your advertisement placed on the website or in the ezine of the person you have exchanged with, which will promote your site and your ebook to many more.
Also, making an ebook is useful tool for collecting items together, for example articles you have published in your newsletter. Then, people who at the time of original publication had not been subscribed to your newsletter will have opportunity to read your articles in one handy format.
To sell or not to sell?
When you make your ebook you have to decide whether to sell it or to give it away free. When I made my ebook, I decided not to sell it. Everyone who wants to, can download my ebook for free. Although, I don't get any money for my ebook, there are other benefits.
For example if you give out your ebook for free many more people will be able to read it. If they think that they have found quality info there, it is most likely that they will subscribe to your newsletters. Also, they can recommend your ebook to their friends. It will give you free advertising.
When you make your ebook you can place it on your web site for download. I wouldn't suggest you to put a link on your web site so that just everyone can download it. The better solution is to add a form where you will ask your visitors some info in exchange. Less is better.
For example you can ask them to tell you their name and email address. Then you will know how many people have downloaded your ebook and collecting their email addresses is very important so that you can stay in touch with them to offer them updates, etc.
Friday, July 4, 2008
Make Your Own E-book!
Wednesday, July 2, 2008
5 Website Design Tips to Make Your Site More Attractive
The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.
After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?
In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.
#1. Your Site Should Be Fast Loading
One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on the Internet. People just don't have time and patience to wait that long.
The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic!
Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly -- not just the few who have high-speed connections.
To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn't really change and it looks almost the same.
#2. Make Your Website Easy to Navigate
People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on the "back" button several times to finally find the page they're looking for.
Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all the pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want.
Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on).
Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common.
The key is making it easy for them to find what they want, so make your site easy to navigate.
#3. Use Suitable Colors
Your copy is the most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background.
The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?
#4. Don't Overuse Pop-ups
What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.
They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever.
Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely.
Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist!
#5. Remember Your Purpose
Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.
Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.
Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell.
It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page?
Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy.
After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?
In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.
#1. Your Site Should Be Fast Loading
One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on the Internet. People just don't have time and patience to wait that long.
The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic!
Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly -- not just the few who have high-speed connections.
To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn't really change and it looks almost the same.
#2. Make Your Website Easy to Navigate
People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on the "back" button several times to finally find the page they're looking for.
Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all the pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want.
Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on).
Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common.
The key is making it easy for them to find what they want, so make your site easy to navigate.
#3. Use Suitable Colors
Your copy is the most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background.
The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?
#4. Don't Overuse Pop-ups
What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.
They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever.
Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely.
Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist!
#5. Remember Your Purpose
Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.
Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.
Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell.
It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page?
Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy.
RSS Traffic Magic
Do you want to attract more traffic to your blog? You can easily do it with a bit of RSS traffic magic, where you offer a special reward (such as a downloadable ebook or report) to people who subscribe to your RSS feed.
Actually, you'll also enjoy another benefit aside from the higher web traffic, but I'm getting ahead of myself.
Now let's have a look at the step-by-step guide to getting more visitors to your site with the help of your blog's RSS feed...
1. Prepare Your Reward. This can be in the form of a short PDF report, which will be made available (or visible) only to people who subscribe to your blog's RSS feed.
2. Use the WP-RSS-Sticky plugin. This plugin allows you to add a special text that will appear only in your RSS feed. Go ahead and download the WP RSS Sticky plugin.
3. Create a Page in WordPress. But don't publish it. That way it remains hidden. When you configure the settings of your WP RSS Sticky plugin, you will be asked which Page will be displayed in either the top or bottom of your RSS feed.
And that's where the saved (but not published) Page comes into play.
Actually, you'll also enjoy another benefit aside from the higher web traffic, but I'm getting ahead of myself.
Now let's have a look at the step-by-step guide to getting more visitors to your site with the help of your blog's RSS feed...
1. Prepare Your Reward. This can be in the form of a short PDF report, which will be made available (or visible) only to people who subscribe to your blog's RSS feed.
2. Use the WP-RSS-Sticky plugin. This plugin allows you to add a special text that will appear only in your RSS feed. Go ahead and download the WP RSS Sticky plugin.
3. Create a Page in WordPress. But don't publish it. That way it remains hidden. When you configure the settings of your WP RSS Sticky plugin, you will be asked which Page will be displayed in either the top or bottom of your RSS feed.
And that's where the saved (but not published) Page comes into play.
Tips Making Money Online
Can we make money online today? Yes we can if we know the ways to make money online today. When you know all the ways to make money online it likes you know how to create internet cash machine that makes your grants grow automatically. There is a lot of ways to make money online today that you can use to build your internet money making business. You can use one of this ways to make money online today:
* Make money online with affiliate program, if you take this affiliate way you can make money online with commission fee when you selling other people product or services.
* Takes online survey to make money online, if you choose this way to make money online you will get paid when you fill the survey or join with focusing group to do something. But they don't always give you cash, sometimes they will pay you with voucher or item.
* Making money with offering your own product or services, this way like the affiliate system but you keep all the profit for your self. You can sell with your own website, online market or auction like ebay.
* If you have your own website or blog, you can make money online today with selling your spaces for advertisement like google adsense. You will get paid when your viewer click their ads on your website or blog.
* The other ways to make money online today is takes the online job like: makes articles for the other people, data entries, etc.
Choose one from all the ways to make money online. Focus with one your choosing way, improve your skill, knowledge and mastering your chosen system. If you do that you will save your time and your cash to build your own internet money making business.
* Make money online with affiliate program, if you take this affiliate way you can make money online with commission fee when you selling other people product or services.
* Takes online survey to make money online, if you choose this way to make money online you will get paid when you fill the survey or join with focusing group to do something. But they don't always give you cash, sometimes they will pay you with voucher or item.
* Making money with offering your own product or services, this way like the affiliate system but you keep all the profit for your self. You can sell with your own website, online market or auction like ebay.
* If you have your own website or blog, you can make money online today with selling your spaces for advertisement like google adsense. You will get paid when your viewer click their ads on your website or blog.
* The other ways to make money online today is takes the online job like: makes articles for the other people, data entries, etc.
Choose one from all the ways to make money online. Focus with one your choosing way, improve your skill, knowledge and mastering your chosen system. If you do that you will save your time and your cash to build your own internet money making business.
Marketing Tip - Make Money Online From Home
Have you noticed how common it is in today's online business world to make money online? Yes, many people are making money from home online and you can also!
Affiliate programs offers one of the best ways to make money online from home. An affiliate program is a program where you are able to earn money by marketing and selling someone else's service or product.
Be careful when selecting a affiliate program to join. Many are there to work with you and help you succeed while there are those that will simply take your money. Do a thorough investigation. You should pick a programs that's been around for a while that pays at least 50% commission per sale to it's affiliates.
You don't need a website but having one is helpful. There are many places on the internet that offers free websites, low cost domain names and hosting. Getting set up with your site is the easy part. Everyone with an online business would be making tons of money if only having a website was the end of the story. Once setup you have to send traffic to your site. The traffic needs to be targeted to your market and once at your site you need to convert the traffic into willing buyers.
For immediate traffic the quickest way is by paying for traffic or pay-per-click. You pay only when a visitor comes to your website by clicking on the advertisement. For more information on pay per click do a search for "pay-per-click advertising".
Another proven strategy of getting website traffic is through writing articles or article marketing. Article marketing is a type of advertising by writing 400 - 500 word articles related to your business. Once written and submitted to article directories these articles are freely available for distribution and publication in the marketplace. Each article contains a 'bio box' which include references about the author and you can place a link back to you website.
A more long term approach to traffic generation is through SEO or search engine optimization. Search engine optimization improves the quality and volume of website traffic from the search engines through search results using targeted keywords. This is some thing you may want to consider after you gain some experience in marketing your website.
There you have just three of the many ways to get traffic to your website, there are many more. But for immediate traffic pay-per-click and article marketing are probably the best.
Whether you're young or old, you can make money on the internet with no previous knowledge or experience. No matter who you are, you can work at home and you can start today. You have everything to gain and nothing to lose. Start making money from home online today!
Todays lesson - Why Use PLR Content to make money?
Well, in a nut-shell - because it is easier.
Let's face it, product creation is not easy no matter what people
might say.
You either need to do your own research, writing, web design,
graphics, and anything else you need. (If you are trying to do it
on a budget)
The other way is to outsource some or all of it. That costs money.
Quite a bit of money.
Then come the private label rights products. Here are some
advantages:
The cost to purchase the product is much cheaper.
It usually includes a web page.
No product development costs
No web design costs.
There are many more.
Those are the positive things about traditional PLR products. There
are some not so good things about them too.
We'll talk about that in our next lesson in a couple of days.
Let's face it, product creation is not easy no matter what people
might say.
You either need to do your own research, writing, web design,
graphics, and anything else you need. (If you are trying to do it
on a budget)
The other way is to outsource some or all of it. That costs money.
Quite a bit of money.
Then come the private label rights products. Here are some
advantages:
The cost to purchase the product is much cheaper.
It usually includes a web page.
No product development costs
No web design costs.
There are many more.
Those are the positive things about traditional PLR products. There
are some not so good things about them too.
We'll talk about that in our next lesson in a couple of days.
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